Images that sell the scheme to a committee, an investor or a buyer, produced from the real design rather than around it.
Usually one of three audiences, and they want different things. A planning committee needs to see how the building sits in its context. An investor needs to understand the offer. A marketing suite needs the building at its best.
The same model serves all three, but the view, the treatment and the level of context are chosen for the audience rather than produced once and reused.
They are produced from the project's own design information, at the correct heights and in the correct context, which is what makes them usable in a planning application at all.
A visual that flatters a scheme past what will be built is a liability at committee and a complaint afterwards.
At the point of persuading somebody — a pre-application meeting, a consultation event, a funding conversation. Produced too early they lock in decisions that are not settled; produced too late they arrive after the decision they existed to influence.
Describe what you have in mind and we will say plainly whether this is the right service for it, and what it would involve.